Pocket Yacht’s Best Day, Better Year Program

Buying a boat should feel exciting, not overwhelming. Yet for many new owners, the moment the keys are handed over can also be the moment uncertainty sets in. Questions come fast. Am I operating this correctly? What happens if something goes wrong? Who do I call when I need help?

At Pocket Yacht Company, we believe the best day of boat ownership should lead to a better year and many more beyond it. That belief is what inspired Pocket Yachts: Best Day, Better Year Program, a customer-focused, safety-driven approach designed to turn delivery day into the beginning of a confident and supported ownership journey.

A Delivery Experience, Not a Hand-Off

When a new boat arrives, delivery is intentionally scheduled as a two-to-three-day experience, not a rushed appointment. From the moment customers arrive on day one, we roll out the red carpet. They’re greeted with a congratulations sign, a customer gift bag, and a celebratory toast to their new boat. Before they even step aboard, their custom boat name, printed in-house, is already applied to the stern. From the very first moment, ownership feels real, personal, and worth celebrating.

Day One: Clarity and Education

Day one is all about understanding the boat. Our service team or captain walks through the vessel bow to stern, explaining every system in clear, practical terms. This includes DC electrical, fuel systems, electronics, safety equipment, and routine maintenance. We use a detailed orientation checklist to review every component and create an internal punch list so that anything needing attention is addressed before the customer leaves the dock. The goal is simple: eliminate uncertainty and build trust from the start.

Day Two: Confidence on the Water

Day two focuses on safety and experience. A member of our service team or captain takes customers out for hands-on on-the-water training, where both owners take the helm. They learn how the boat handles, practice docking and maneuvering, and gain confidence operating the boat in real conditions. This isn’t a demonstration. It’s guided experience designed to turn first-time owners into confident boaters.

Built-In Safety and Peace of Mind

Safety is woven into every part of the program. Each customer receives a safety kit, a Waterway Guide to help them navigate local waters, and a complimentary six-month SeaTow membership for added peace of mind. These aren’t upsells. They’re part of our commitment to making sure customers feel prepared, supported, and safe from their very first day on the water.

Support That Continues After Delivery

At delivery, customers also receive a printed binder that includes warranty information, manufacturer manuals, Yamaha Diagnostics, and direct contact information for our service team. Customers are encouraged to stay for at least a week at no charge for additional support, giving them time to ask questions, gain hands-on experience, and settle into ownership with confidence.

After delivery, customers receive a personal email formally transitioning them from sales to service and introducing their dedicated service contact. Three to four months later, our team follows up again to check in on their ownership experience and offer assistance if needed. This proactive communication ensures customers never feel left on their own once the sale is complete.

Celebrating Real Owners and Real Experiences

On delivery day, we capture a photo of every customer with their new boat. Throughout the year, these photos are shared across our social media channels to celebrate real owners and real boating stories. It’s one more way we build community and recognize the excitement of becoming a boat owner.

Why It Matters

The Best Day, Better Year Program is a wholesome, intentional approach to boat buying built around education, safety, and trust. It turns the excitement of delivery day into confidence on the water and peace of mind throughout the first year of ownership. Many of our customers go on to become second and even third-time Pocket Yacht buyers, and we believe it’s this experience that truly sets us apart.

By putting people first and supporting them well beyond the sale, we create safer boaters, stronger relationships, and a boating experience that lasts far beyond the first day on the dock.

Author: Lauren Mahoney, Director of Marketing

December 15, 2025